Established in 1987, the Naggar School is located in the heart of the picturesque Musrara neighborhood on the seam line between East and West Jerusalem: a borderline neighborhood both geographically and demographically, a cultural and social meeting point, and a microcosm and symbol of Israeli society, with a history of social protest.

Musrara ad campaign for the year 2018 aimed to present the alternative & multi-disciplinary charachter of the school - as a Jerusalem-based institution, offering a genuine alternative for art enthusiasts.